Drawn in the Middle Ages, family coats of arms, also known as heraldic emblems, served as a means of identification for nobles in battles and tournaments. Each coat of arms, a unique work of art, narrated the history, values, and achievements of the family it represented. Its symbols, colors, and shapes carried deep meanings, echoing the lineage and principles that guided each generation.
The CHRIS coat of arms: a legacy in detail
Our coat of arms is a living testament to the tradition and values that CHRIS cherishes. It incorporates elements that reflect the company’s trajectory and its bold vision for the future. Every detail was meticulously selected to convey the essence of our brand:
Silver: the color of beauty, purity, and victory.
Mural Crown: represents the strength and security of a city’s walls, towers, and fortresses.
Shield: the heart of heraldic art, identifying people, families, entities, and nations.
Paquifes: cloaks, foliage, and feathers that elegantly adorn the shield.
Listel: the pennant that proclaims the name of the person or institution to whom the coat of arms belongs.
Emblem: the figure that personifies the institution.
The history of the CHRIS logo is a rich mosaic that intertwines tradition and modernity. The coat of arms, with its symbols and deep meanings, represents the company’s identity, its victorious trajectory, and its non-negotiable values. And, as CHRIS moves towards the future, our logo remains a beacon, guiding the brand towards a horizon of innovation and success.
“In this new era, we have modernized our logo, praising the original coat of arms, designed by my father, Christos Argyrios Mitropoulos, founder of the company. It is a tribute to his legacy and the vision he built, while reflecting the technological and innovative attributes that drive the production of our seatbelts.”
-Christos Argyrios Mitropoulos Jr., CEO of CHRIS Cintos de Segurança.